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Viral communication on a viral issue

In blogs, Facebook, mobile marketing, Uncategorized on October 22, 2009 by gingercatmom

H1N1 flu information is almost as widespread as the virus itself. Since this influenza strain appeared earlier in 2009, both state and federal government agencies have used a combination of traditional and emerging media to spread the word on the spread of the flu!

Taking a look at the CDC website http://www.cdc.gov/H1N1FLU/, here’s a summary of how emerging media is working to help health professionals and the public at large. I think it’s a great example of how to communicate a message quickly, consistently and efficiently to all audiences.

Readers can sign up for an RSS feed on disease updates, request daily email updates, follow the site on Twitter, download podcasts. There’s a flu.gov widget that can be downloaded, a CDC WebMD FluBlog, a text message option, and even an e-card that can be sent saying “Good Health is in your Hands”. Buttons and badges are available for websites and social networking applications—in both English and Spanish.

The CDC also has a presence on three social network sites: Facebook, MySpace and DailyStrength. The CDC Facebook page, launched in May 2009 attracted 14,000 fans by July 31 and that count has now more than doubled to almost 31,000.

To assist media, a library of H1N1 Flu Audio and Video Resources includes webcasts, audio and video podcasts, public service announcements are available and health professionals can use prerecorded educational audio messages for on-hold messaging.

These are tremendous resources for all of us who want to stay well and help others find the most current information on this disease. There is a level of confusion among the public—we in healthcare call them the “worried well”–and CDC has answers available via the most commonly used emerging media channels.

So…in the spirit of the CDC’s H1N1 website, I encourage you to spread the word—not the virus. Wash your hands, stay informed, and stay home if you’re sick! Stay well MindChow readers!

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