Articles

There’s an app for that…

In ad campaigns, mobile marketing, social issues and new media, Uncategorized on October 16, 2009 by gingercatmom

I’ve been hearing a radio commercial this week for Verizon. Mocking the iPhone commercial’s tagline, “there’s an app for that” Verizon says “There’s a map for that…”. I had to listen closely because I knew iPhones were not on the Verizon network and the whole thing didn’t make sense at first. It certainly was a dig against AT&T, but it got me thinking about apps and what they mean to us today.

Isn’t it amazing how a three letter word–app–has so quickly become part of our vernacular?
App is short for application. Apps add function to mobile devices like the iPhone. Like the Apple commercial demonstrates, there is an app for almost anything–from calorie counters to tip calculators. Some apps are informative and some are purely entertaining. In an app store, users can download apps at varying prices, depending on who developed the application and its purpose. Most paid downloads are relatively low priced.

Marketers considering developing apps must be mindful of the cost. According to Forrester Research, apps typically cost between $20,000 and $150,000 to develop. Many brands will want to give away their apps if they want to achieve viral marketing success.

The best apps are simple, work on a variety of platforms (think iPhone, Blackberry, etc) and unique. But before including mobile apps in the marketing mix, it’s important to know how your audience is using mobile devices. You might want to take a survey…and there might even be an app for that too!

There’s no doubt that mobile marketing will boom in the years ahead! Mobile apps offer a golden opportunity to get your brand message right in your target audience’s hands—again and again.

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One Response to “There’s an app for that…”

  1. It is amazing to me how many apps are available. I did a report on Kraft’s new application that has recipes and video demonstrations. It cost .99 to download. You are exactly right about getting your brand message out there. This app quickly grew to be a top 100 application.

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